PRADA BEAUTY

CHALLENGE
To support the launch of Infusion de Rhubarbe, Prada Beauty needed a seeding kit that captured the fragrance’s bright, playful energy while delivering a premium, sensory-driven experience. The kits had to feel luxurious, reflect the essence of the product, and be ready for global distribution across 17 markets.

EXECUTION

LR Paris designed and produced 1,660 custom influencer kits featuring a high-end mailer, a Prada-branded cocktail shaker, and a rhubarbe-inspired recipe booklet. Every detail was curated to transform the fragrance into a multi-sensory moment. From concept development to global production and delivery, we managed the process end to end, ensuring a seamless and impactful launch experience.